The Foreign Service Institute (FSI) trained 24 personnel of the Department of Foreign Affairs (DFA) on Public Diplomacy and Global Reputation Management from 9 November to 4 December 2020.
The Course covered Public Diplomacy, Philippine National Identity, Symbolic Action, Nation Branding for Diplomats, Risk Assessment, Crisis Communication, and Using Social Media to Communicate a Nation Brand and was participated in by personnel from various Philippine embassies, consulates, and consular offices.
Senior diplomats and experts from government agencies, academe, private sector, and non-profit organizations that are based in the country and abroad, shared their experiences and knowledge through lecture-discussions and mini-workshops.
The participants’ presentation of their project proposals to promote the Philippines abroad highlighted the Course outputs. The participants, grouped into five (5) teams, built on selected Philippine Foreign Service Posts’ existing public diplomacy and cultural diplomacy programs. The Teams presented their proposals to a panel of experts and then submitted those to the Cultural Officers and Heads of Posts of Philippine Embassies in China, Germany, Russia, South Korea, and United Arab Emirates for consideration.
The Course design for Public Diplomacy and Global Reputation Management was a collaboration among FSI’s Diplomatic Tradecraft Programs and Area Studies Section (DTPASS), Ms. Khrystina Corpuz-Popov (DFA–Office of Public and Cultural Diplomacy), Ms. Mary Grace A. Perpetua (Philippine Embassy in Russia), and with substantive inputs from Department of Trade and Industry (DTI) Commercial Counselor Mr. Enrico A. Mariano (Philippine Trade and Investment Center, Bangkok, Thailand).